HASO (Hard-Soft): a sculptural balance between structural definition and fluid form.
HASO Basket Bag (HArd-SOft Basket Bag)
WOOD/wʊd/: a hard substance that can be used as a building material, for making things 🪵 (Cambridge Dictionary)
WOOD/wʊd/: a “Hard” object that holds “Soft” things in a defined shape 🪵 x 🌊 (Chautfifth’s inspiration)
“HARD & SOFT” Campaign by CHAUTFIFTH
The HASO Bucket Bag is inspired by the nature of wood: a “Hard” base supporting the “Soft” top section, allowing the bag to stand upright, capturing the essence of being “in the middle of something.”
The bag features a bucket style with two side handles, allowing for an elegant hand-through carrying style. It also includes an adjustable crossbody strap for versatile shoulder wear. Compact in size, it’s perfect for carrying a large phone, a short wallet, and other daily essentials.
The three new bags are all named HASO, with “HA” from Hard representing the lower layer and “SO” from Soft for the upper layer. The sturdy base, inspired by WOOD, allows the bag to stand upright on flat surfaces for added convenience. This design perfectly embodies the balance of “Hard x Soft,” capturing the spirit of being “in the middle of something”.
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Basket The foundational design for the lower layer.
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Tote Features an expanded upper layer with shoulder straps in a tote style.
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Bucket Elegantly styled with refined lower and upper layers, ideal for hand-carry or crossbody wear.
WOOD/wud/: a hard substance which can be used as a building material, for making things 🪵 (Cambridge dictionary)
WOOD/wud/: a "Hard" object, keeping "Soft" things in clear shape 🪵 x 🌊(Chautfifth's inspiration)
"HARD & SOFT" campaignbyCHAUTFIFTH featuring HASO Basket/ Tote/ Bucket bags.
