Growing Heart Bag: not a closed heart, but a spreading love
The Growing Heart bag is a conceptual exploration of love’s evolution. Part of the VALENTINE '24 Campaign: "LOVE IS BORING (AND THAT'S A GOOD THING)", this design moves away from the fleeting sparks of early romance toward the profound peace found in long-term familiarity. It celebrates a love that is no longer a mysterious maze, but a source of absolute comfort and safety.
The aesthetic direction represents a harmonious fusion of contrasting forms. By combining the rigid, defined silhouette of a heart with the soft, flat structure of a functional shopping bag, CHAUTFIFTH creates a visual metaphor for love that is both structurally sound and emotionally flexible.
The construction features a heart shape that appears to expand or "grow" beyond its borders, breaking the mold of traditional heart-shaped accessories. Every line is intentional, balancing the firmness of the PU leather with the soft interior to ensure the bag maintains its unique shape while remaining approachable for daily use.
Functionally, the bag is designed for modern life, comfortably accommodating large smartphones and basic essentials. The adjustable strap allows for versatile styling, whether worn as a shoulder bag or a crossbody, making it a thoughtful companion for those who appreciate design with a deep, narrative soul.
